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Peterson's Survey Reveals Financial Aid is Most Important Factor in Choosing a College
Cost of Education Overall, Curriculum and
Chosen Occupation Follow Closely
LAWRENCEVILLE, N.J., Aug. 13, 2001 /PRNewswire/ -- Driven by the need to succeed in a competitive economic landscape, high school students are motivated by financial aid offers more than ever, according to a new survey by Peterson's, a leading provider of education and career information and a division of Thomson Learning.
Peterson's surveyed a total of 200 high school juniors and seniors between March and April of this year regarding their college selection process. Several demographic questions were posed, however, the "most important factors in selecting a college or university" generated the most surprising response.
The survey showed that 23 percent of the respondents regard financial aid as the most important factor in selecting a college or university, followed by overall cost of education (22 percent) and curriculum and chosen occupation (21 percent).
Peterson's also surveyed respondents about their preferences regarding public or private institutions, the number of colleges they are looking at, and the length of time spent researching schools. Research revealed that most (73 percent) students wished to attend public institutions. It also found that one third of students surveyed were interested in two-year programs and 90 percent were interested in four-year programs.
More than one third (38 percent) of students are looking at or have looked at between two and five schools. Another 25 percent have looked at or are looking at more than 10 schools.
In terms of time spent on college search and selection, respondents were most likely to research schools between two and five months. One in five students (20 percent) research schools for six months and 15 percent research for one year.
About Peterson's
For more information about Peterson's lifelong learning online resources, software, reference guides, and books, visit http://www.petersons.com.
SOURCE Peterson's
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